Japan is one of the best countries for fashionistas to go shopping. The collections are still designed in Tokyo, but CdG is also a highlight of the Paris Fashion Week, famous for its dramatic runway performances and sculptural, draped clothing items.ĬOMME des GARÇONS pieces are a timeless piece for any wardrobe, however, the brand also focuses on staple garments with an eccentric edge.Ī more casual but still luxurious entry-point to COMME des GARÇONS is the CdG Play line, which consists of cardigans, T-shirts, sneakers, sweatshirts, and more. One of the most well-known Japanese clothing brands, COMME des GARÇONS was founded in the 1970s by designer Rei Kawakubo.
ASICS is an acronym for the Latin saying “anima sana in corpore sano,” which means “a healthy soul in a healthy body.” Their running shoes are especially well-known and have been ranked as the best-performance footwear on the market. They may be familiar to many because their products are sold globally through their own stores and resellers. In 2011 Nigo left BAPE and sold it to the I.T Group, when it has become a more mainstream brand.Īlso Read: THE TOP 10 JAPANESE STREETWEAR BRANDS YOU NEED TO KNOW OF BAPE was founded in 1993 by the legendary stylist Nigo, and is famous for its loud logos and Ape motif. This streetwear brand has been worn by artists like Kanye West and the Notorious B.I.G. Hip hop fans probably already know about BAPE. Yamamoto has collaborated with brands like Adidas and Hermès, and also designed for famous artists like Elton John and Placebo.
A hint of Japanese flair can be found in Yamamoto’s graphic t-shirts and signature logos. The designer is famous for creating oversized, black clothing from caps and sunglasses to drop-crotch trousers and blazers. Yohji Yamamoto’s designs can be found in department stores all around the world, together with his Y’s streetwear collection. The store is also hard to miss, since it is in the middle of Harajuku, and the colorful kawaii decorations are greatly displayed in the shop windows.Ħ%DokiDoki offers an array of clothes and accessories for every kawaii enthusiast. Although the age of decora fashion may have passed, the store is still doing well. If you're a fan of kawaii things, then 6%DokiDoki could be perfect for you.Ħ%DokiDoki was Created by the legendary artist Sebastian Hasuda and has been bringing iconic kawaii styles to Harajuku since 1995. This is why It’s more popular among the younger generations. Compared to UNIQLO, GU offers more trendy clothes, that are even more affordable. It is completely owned by the company “Fast Retailing Co., Ltd.” that also owns UNIQLO. GU is a Japanese discount wear manufacturer, designer, and retailer, with 280 stores across Japan. Uniqlo does not sell many trendy or flashy clothes, but more basic items that you can use for a long time. The brand is mostly inspired by the minimalistic aesthetic of the Japanese while offering warmth and comfort. Uniqlo offers a wide range of plain everyday clothing, that can be worn at work as well as at home.
Uniqlo is one of the leading high-quality affordable fashion brands around the world.Įntering the market in the United Kingdom, America, Korea, China, and many more, it has quickly expanded, due to lower prices while still maintaining the premium quality. This is why we've made a list of Japanese brands everyone should know and add to their shopping list. Japanese fashion has definitely always been ahead of its time when it comes to global trends. When it comes to popular Japanese fashion brands, the first things that usually come to mind are stores like Uniqlo, GU, BAPE, 6%DokiDoki, Yohji Yamamoto, ASICS, or the avant-garde, fashion-forward style of COMME des GARÇONS.Īlthough Japanese street fashion is usually known for its over-the-top aesthetics compared to the more minimalistic styles found in Europe, the most popular Japanese fashion brands are a mixture of all of the above: a combination of streetwear and high fashion.
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